2019 Roundup: Forbes Coverage, Smart Karaoke is Back & Lume Watches Are a Hit

It’s been a wild first half of 2019 here at Early Bird Studios: from CES and NAB to Singtrix dominating on Indiegogo and Pharos Watches crushing their goal on Kickstarter we’ve been so focused on our clientele content that we’re just now getting to our own!


We were humbled and honored to have our work discussed in John Greathouse's article on Forbes discussing the pros and cons of crowdfunding new business ideas. Speaking with crowdfund veteran Chris Herbert, Co-Founder of our client TrackR and CEO of Shine Bathroom, John details the number of variables to consider when approaching crowdfunding. But he sure was right when Chris brought up our GoChair video and he responded: “I thought GoChair’s video was spot on. Stories inherently sell features and benefits - far better than overtly pitching.”

It’s compliments like these that make our work worth the behind-the-scenes challenges to bring our clientele’s stories to life. What’s even better is that we recently caught up with team GoChair who let us know that the slate of content we produced for them in summer 2018 is still returning exponential value on their initial investment nearly a year removed. Now that their team is working on delivering the thousands of chairs we helped them sell, we can’t wait to get ahold of ours and to see what new projects await this exciting brand.

EBS Content Featured in Mashable

When we saw our press alert for Mashable covering the Infinity Blanket - we were thrilled for the incredible team at Yaasa Studios - and when we reviewed the article, we were honored to see so much of our content featured in the article.


Our lifestyle photography serves as the headline-grabber where you catch our incredible talent's smile (Roro Parker), but the product remains the focus. To get the matching background, we went to a windward beach an hour north of Los Angeles at 5AM to get the perfect amount of marine layer opacity and color.

Just before the article comes to its conclusion, Mashable inserted our ecommerce video for readers to dive into a complete education on the blanket. Initially produced for crowdfunding on Kickstarter and Indiegogo, where the campaign raised over $130K, the Yaasa team asked us to recut the campaign pitch for ecommerce. Now, a few months later, the Infinity Blanket ecommerce video has nearly 40,000 views and is being featured on top-tier tech press like Mashable. Read the article here.