We were humbled and honored to have our work discussed in John Greathouse's article on Forbes discussing the pros and cons of crowdfunding new business ideas. Speaking with crowdfund veteran Chris Herbert, Co-Founder of our client TrackR and CEO of Shine Bathroom, John details the number of variables to consider when approaching crowdfunding. But he sure was right when Chris brought up our GoChair video and he responded: “I thought GoChair’s video was spot on. Stories inherently sell features and benefits - far better than overtly pitching.”
It’s compliments like these that make our work worth the behind-the-scenes challenges to bring our clientele’s stories to life. What’s even better is that we recently caught up with team GoChair who let us know that the slate of content we produced for them in summer 2018 is still returning exponential value on their initial investment nearly a year removed. Now that their team is working on delivering the thousands of chairs we helped them sell, we can’t wait to get ahold of ours and to see what new projects await this exciting brand.