When we saw our press alert for Mashable covering the Infinity Blanket - we were thrilled for the incredible team at Yaasa Studios - and when we reviewed the article, we were honored to see so much of our content featured in the article.
Our lifestyle photography serves as the headline-grabber where you catch our incredible talent's smile (Roro Parker), but the product remains the focus. To get the matching background, we went to a windward beach an hour north of Los Angeles at 5AM to get the perfect amount of marine layer opacity and color.
Just before the article comes to its conclusion, Mashable inserted our ecommerce video for readers to dive into a complete education on the blanket. Initially produced for crowdfunding on Kickstarter and Indiegogo, where the campaign raised over $130K, the Yaasa team asked us to recut the campaign pitch for ecommerce. Now, a few months later, the Infinity Blanket ecommerce video has nearly 40,000 views and is being featured on top-tier tech press like Mashable. Read the article here.